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Understanding your customers is a major step to unlocking commercial success in every business!

This book aims to guide both local and foreign investors who are looking at investing in Nigeria digital economy. This provides a glance into the Nigerian digital maturity, consumer- demographics and psychographics; also empowers them to make the right business decision.

It serves to highlight the most common issues, giving the investor or entrepreneur a heads-up on challenges as well as recommended solutions. This will help them prepare adequately before venturing into the Nigerian digital business space.

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