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Distribution is the key to product success. You should have a fair idea who your target audience is, where to post your Startup to acquire users organically without spending funds. If you’re having trouble figuring out who your product is for, or how you’re going to get in touch with prospects in an affordable way, you may have picked the wrong thing to work on.

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To the extent possible under law, Matt McCaffrey has waived all copyright and related or neighboring rights to this work.