Marketing for Startups Book

A Marketing and Sales book that has become very popular among the tech Startup founders and local business owners. A sure bet for beginners with limited marketing and sales experience. It takes a practical approach to product ideation, concept, development, launch,...

GTM Planning

Here, we will dwell on Digital Marketing strategies and principles which speak more to the requirements of modern business Startups and entrepreneurship. GTM objectives A quick look at GTM planning thought process, showing the plans, objectives and recommended...

Product Homepage design guide

A business should periodically take a thorough audit of the product website as well as the product proposition. This is to ensure product alignment with Marketing and Sales strategy as well as the overall business vision at all times.  Business review also comprises a...

The Startup marketing funnel

This defines the sequence of marketing activity nodes leading from customer acquisition to making the actual revenue. The Pirate Metrics Dave McClure categorized customer-lifecycle into five stages, which he called the Pirate Metrics. AARRR! These metrics are simple,...

Understanding the Nigerian Digital Consumer

Understanding your customers is a major step to unlocking commercial success in every business! This book aims to guide both local and foreign investors who are looking at investing in Nigeria digital economy. This provides a glance into the Nigerian digital maturity,...